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An industry as dynamic as digital marketing is always changing and evolving.
It is essential to stay current with the latest advancements in the field.
Especially as a startup, you don’t want to fall behind and watch rivals get ahead simply because they have better information.
To help you make better decisions, We have compiled a list of critical digital marketing facts and statistics.
The results show just how necessary it is to invest in proper SEO practices, since this can improve your ranking on Google and other search engines.
Ranking your company or business website high on search engines can turn out to be the best form of advertising for your products or services.
Google is used by approximately 77,000 people on an average day, according to Internet Live Stats.
The number of searches performed on Google in one year is at least 2 trillion. Therefore, one of the best search engines is Google. This search engine will likely bring more organic traffic to your website if it ranks high.
Content creation alone is not enough to attract traffic to your website. If you want it to be the most effective part of your SEO strategy, you should also consider how relevant it is. A good piece of content increases your chances of building trust with your audience, which can lead to a sale.
There is a misconception among some business owners that customers dislike being contacted by email. In light of this, many believe email marketing is not as effective as other marketing strategies.
Statistically, this is not true. According to Statista, 320 billion emails were received every single day in 2021 alone, and the number may increase to 347 billion by 2022.
Research conducted by GetResponse indicates that 82% of welcome emails are opened. Considering this metric is crucial in determining whether your email marketing campaign is successful or not.
CTR, or click-through rate, directly affects your email open rate. As a result, subscribers who read and open your emails are more likely to engage with your company by buying your products or researching them further.
You should ensure that all of your emails are mobile-friendly if you use email marketing to promote your brand. Since many people open emails on smartphones, mobile-friendly emails are a must.
If you own a business, you will meet customers who differ beyond their demographics. Therefore, sending personalized emails rather than generic emails will help you establish trust with your clients.
In 2021, there were 4.66 billion active social media users, which is equivalent to 59.5% of the global population. This means using social media effectively could help you reach a wider audience and boost the success of your business.
In case, you’ve underestimated the power of social media to market your products and services, you may want to reconsider your stance and acknowledge the importance of social media platforms in promoting your business.
To keep up with the ever-changing behaviors of consumers, sales techniques should evolve. Social media is an excellent tool for sales agents to connect and engage with potential clients.
In fact, nearly 98% of sales representatives with over 5,000 LinkedIn connections achieve or exceed their sales targets with little difficulty.
It is a given that you access your social media accounts every day, whether you’re scrolling through endless Facebook feeds or posting your favorite photo on Instagram.
A study from the Global World Index found that people spend on average 2 hours and 22 minutes on social media.
As a business owner, you will be able to utilize your social media for marketing purposes, gain more followers, and ultimately enjoy the profits associated with this.
Social media marketing offers several benefits, including its economic ability. Additionally, you get access to an audience that can serve as your best spokesperson.
The HubSpot study found that at least 71% of customers who have a positive experience with a brand via social media will recommend it to other people.
According to a Pew Research Center study, at least 97% of the American population owns a cellphone.
As a comparison, 81% own a cellphone, while 15% have a phone that is not a smartphone. Therefore, businesses can use mobile marketing techniques to reach a broader audience.
The rise of mobile shopping is the perfect time to optimize your website for mobile viewing and transactions.
Here is an example of why mobile-friendliness is so important – over 40% of online transactions were conducted on a mobile device within four months.
Smartphones have changed the way people shop, look for products and engage with them. Approximately, 51% of consumers claim to use their mobile devices to find new brands and products, according to a recent survey.
The experience of browsing a mobile-unfriendly site can be tedious. Make sure that your website is mobile-responsive or You might consider updating your website to make it mobile-friendly now.
According to research, 88% of customers won’t return to a website if they’ve had a bad experience. Furthermore, 61% of users said they would switch to another website if they did not find what they needed immediately on a mobile site.
In other words, you should improve the experience that your customers have on their mobile devices. You should make sure your website loads quickly, is easy to navigate, and displays content clearly.
You need to stay up-to-date with the latest research and trends in the digital marketing industry since it is constantly evolving.
With these Digital Marketing facts and statistics, I hope you gain a better understanding of digital marketing, as well as some insights into some of your competitors’ strategies.
Moreover, they will provide you with new ideas that you can adopt to assist your business in remaining competitive, and possibly even excelling ahead of the competition.
The good news is that MEDIAHUBWORLD can assist. You can benefit from our expertise while devoting your resources to other aspects of your business. Then, as a team, you will see your company grow.